1. Fully Stock Your Shelves
Contrary to what most people think, spacing out the products is actually a big mistake. It gives clients the impression that they are not selling. You are better off having fewer shelves that are nicely packed with product.” Include shelf-talkers (a printed card or other sign attached to a shelf to call buyers’ attention to a particular product) to encourage sales.
2. Put Together a Retail Window Display
This is your opportunity to have unpaid advertising do the work. Use point-of-sale material, photos (think magazine tear sheets and celebrity images) and special promotions to draw people through your door. They will clearly see the products you stock and may simply come in to purchase them. This will increase walk-in customers.
3. Position Display at the Entrance
Ideally, a display should be at the front of the store, enticing clients as they walk through. “When doing a retail area you need breathing space. All the products have to be accessible and not placed behind a cashier counter or reception desk.
4. Eye Level is Buy Level
If a client can't reach for it, they most likely won't buy it. The top sellers should always be at the bottom. You should display products from smaller to bigger. The eyes naturally gravitate toward the bigger, from lighter to heavier. The idea is to also create a storyline. So if you're selling beauty products, go in the same sequence as your client will be using the products ie. cleanser, toner, moisturizer, etc.
No comments:
Post a Comment